The Purchase Price Allocation (PPA) is the forensic accounting analysis that happens immediately after an acquisition closes. It determines which assets were acquired, their fair values, the hidden liabilities assumed, and the goodwill figure. This guide walks through the PPA process, the audit challenges, and a detailed worked example.
What is a PPA?
A PPA is a detailed schedule reconciling what you paid (consideration) to what you got (identifiable assets and liabilities at fair value). The difference is goodwill.
PPA timing: Must be completed and finalized within 12 months of the acquisition date. Provisional goodwill can be used initially, but must be finalized by the end of Year 1.
PPA Step 1: Measure Consideration
Add up everything transferred to acquire the target:
- Cash paid at closing
- Debt assumed (measured at fair value, often PV of future payments)
- Shares issued (fair value at acquisition date, not offer price)
- Contingent consideration (probability-weighted estimate)
- Options/warrants issued
PPA Step 2: List Identifiable Assets (Tangible & Intangible)
Tangible Assets
- Cash and equivalents (fair value = amount)
- Receivables (fair value = PV of expected cash collections, not gross amount)
- Inventory (fair value = replacement cost or NRV, whichever is lower)
- PP&E (fair value = market price or cost to replace)
- Investment property (fair value = market value)
Intangible Assets (Separately Identifiable)
- Customer relationships/lists (valuation specialist required)
- Trade names/brands (customer willingness to pay premium)
- Patents/trademarks (remaining legal life)
- Technology/software (discounted cash flows from future sales)
- Non-compete agreements (lost revenue if competitor entered)
- Leasehold interests (below/above-market lease terms)
PPA Step 3: List Liabilities Assumed
- Accounts payable (fair value = amount due)
- Debt (fair value = PV of future principal + interest; may differ from carrying amount)
- Deferred revenue (liability if customer hasn't received goods/services)
- Warranties (expected cost to satisfy)
- Environmental/legal claims (probable outflows)
- Employee obligations (pension, severance if plan exists)
PPA Step 4: Calculate Deferred Tax
Fair value adjustments create temporary differences between book and tax. Calculate deferred tax on each adjustment:
- Fair value increase in PP&E: deferred tax liability
- Fair value increase in intangible assets: deferred tax liability
- Liability adjustment (warranty provision created): deferred tax asset
Deferred Tax = (Fair Value Adjustment −’ Carrying Amount) × Tax Rate
PPA Step 5: Calculate Goodwill
Goodwill = Consideration −’ (Identifiable Assets −’ Liabilities, net of deferred tax)
Worked Example: Engineering Services Acquisition
Deal Overview
Buyer: GlobalTech Consulting
Target: EngineerPro Inc.
Close Date: 1 October 2025
Enterprise Value: £150m
Consideration Paid
| Item | Amount (£m) |
|---|---|
| Cash at closing | 100 |
| Seller financing note (3 years, £20m PV) | 20 |
| Shares issued (5m shares @ £6/share) | 30 |
| Total consideration | 150 |
Fair Value of Identifiable Assets & Liabilities
| Item | Carrying Amount (£m) | Fair Value (£m) | Adjustment (£m) |
|---|---|---|---|
| Cash | 5 | 5 | — |
| Accounts receivable | 25 | 23 | (2) |
| PP&E (equipment) | 30 | 38 | 8 |
| Software/technology | 0 | 25 | 25 |
| Customer relationships | 0 | 18 | 18 |
| Trade name/brand | 0 | 7 | 7 |
| Accounts payable | (12) | (12) | — |
| Warranty provision | 0 | (3) | (3) |
| Deferred tax on adjustments (19% rate) | 0 | (10.23) | (10.23) |
| Net identifiable assets | 48 | 90.77 | 42.77 |
Goodwill Calculation
Goodwill = £150m −’ £90.77m = £59.23m
Goodwill Sanity Check
Goodwill as % of consideration: £59.23m / £150m = 39.5% ✓ (Reasonable; typically 30— 50% is acceptable)
PPA Schedule (Summary)
Less: Identifiable assets (£149.77m) −’ Liabilities (£59m) = £90.77m
Goodwill: £59.23m
PPA Audit Red Flags
Red Flag 1: Incomplete Intangible Asset Identification
Finding: PPA identifies only £10m of intangibles, but auditor research suggests customer relationships are worth £25m+.
Impact: Goodwill is overstated; audit adjustment required.
Red Flag 2: Overstated Fair Values
Finding: PP&E revalued upward £50m with minimal supporting appraisals.
Auditor action: Engage independent valuation specialist; adjust down if unsupported.
Red Flag 3: Deferred Tax Not Calculated
Finding: Fair value adjustments totaling £60m created, but no deferred tax recorded (assuming 20% rate, £12m liability needed).
Auditor action: Record deferred tax liability; adjust goodwill down.
Real-Life Case Study: Splitting the Price in a PPA
Scenario. A £50m acquisition of a software business. Pre-deal, the target's book net assets were just £9m.
- Fair value of tangible net assets: £9m
- Developed technology intangible: £12m
- Customer contracts: £8m
- Trade name: £3m
- Deferred tax liability on the new intangibles: −£5.75m
- Goodwill (residual): £23.75m
Takeaway. Recognising intangibles creates a deferred tax liability (their tax base is nil), which increases goodwill. Forgetting that DTL is one of the most common PPA errors, and it directly inflates or distorts the goodwill figure carried forward.
Illustrative composite scenario for educational purposes. Figures are indicative and do not represent any specific company.
→ IFRS 3 Business Combinations Hub
• IFRS 3 Fair Value Measurement: Valuing Intangible Assets
• IFRS 3 Contingent Consideration: Earnouts, Remeasurement & Accounting
• IFRS 3 Reverse Acquisitions: Accounting for Control Transfers
• IFRS 3 Step Acquisitions: Staged Purchases & Fair Value Remeasurement